We Are Formidable

Our financial advisors have amassed more than 75 years of collective experience, yet we are all in the prime of our careers and young enough to serve as your lifelong advisors.

Our group sees itself as a family – and that is reflected in our interactions not only with one another, but with you. While one of us may take the lead on a client-advisor relationship, you will receive the benefit of each team member’s experience as we manage your financial affairs.

We are proud of and invested in our city of Cincinnati, but serve clients across the country and internationally. Our financial expertise, Midwestern values and commitment to the long term truly have global appeal.

Contact Us

Phone: 513.655.5566
Toll Free: 855.850.6440
Fax: 513.655.5567

221 East 4th Street
Suite 2850
Cincinnati, Ohio 45202


Will Brown

Chief Executive Officer & Managing Partner

Will is a founding partner of Formidable Asset Management and serves as the Chief Executive Officer. A Cincinnati area native with 24 years of industry experience, he and Ben established their partnership in 2003.

Ben M. Blemker, Jr.

Chief Operating Officer & Partner

Ben is a founding partner of Formidable Asset Management and serves as its Chief Operating Officer. A Cincinnati native with 18 years of industry experience, he and Will established their partnership in 2003.

Hank Brightwell

Senior Portfolio Manager

Henry P. Brightwell “Hank” has over 23 years of experience providing comprehensive wealth management advice for individuals families and business owners. A Cincinnati native, graduate of Walnut Hills High School and University of Wisconsin, Hank has earned the Chartered Wealth Advisory (CWA) designation from Michigan State University of business.

Jim Gaunt

Senior Portfolio Manager

Jim joined Formidable in April of 2017 after 19 years of delivering custom financial solutions to area individuals and institutions. Introduced to Formidable by former colleagues, the Cincinnati native is pleased to bring his experience in banking, brokerage, insurance, and financial planning to the team. Jim holds the Accredited Asset Management Specialist® (AAMS®) through the College for Financial Planning (CFP), and Chartered Wealth Advisor® (CWA®) from Michigan State University of Business.

David Henning, CFP®

Senior Portfolio Manager

David joined Formidable in 2017 and started his career as a financial advisor 21 years ago. David specializes in creating comprehensive financial plans, encompassing retirement, tax, protection, cash flow, legal and estate planning, for his clients as a basis for building goal based investment strategies. David is a proud graduate of Miami University with a degree in Economics and is also a graduate of St. Xavier High School. David holds the Certified Financial Planner™ certification.

Michael Muth

Portfolio Manager

Michael Muth comes to Formidable Asset Management as a former US Airborne Infantry Veteran and has graduated many prestigious US Military schools & Courses. His extensive professional experience includes over 6 years running a successful Cincinnati based organic food startup, focusing on business development. He is a graduate of Indian Hills High School, Miami University and was a collegiate Division 1 Lacrosse player.

Ben Siefring, CFP®, ChFC®, LUTCF

Portfolio Manager

Ben joined Formidable in May of 2017 after 6 years of delivering custom financial planning solutions to area individuals and large institutions. He is a graduate of the University of Dayton Business school. Ben has extensive experience in portfolio management, insurance planning, and creating custom financial plans for his clientele. He holds the Certified Financial Planner certification (CFP®), the Chartered Financial Consultant designation (ChFC®), and the Life Underwriter Training Council Fellow designation(LUTCF).

Tom Moore

Chief Information/Technology Officer

Tom joined Formidable Asset Management in January 2015, with over 20 years of business process and technology experience. He serves as the company’s cyber security and technology leader and as the Managing Partner for Formidable Consulting Services. He moved to Cincinnati in 1986 and has known Will for over 25 years.

Kevin Woodard

Chief Compliance Officer

Kevin joined the team in 2015 as our Chief Compliance Officer. With over 20 years experience providing services to investment managers, broker-dealers, mutual funds/private funds and bank wealth management divisions, Kevin has experience as in-house and outside legal compliance counsel at banks and investment organizations. Kevin has served as chief compliance officer and chief legal officer for various investment advisers, broker-dealers, private fund advisers, municipal advisers, mutual funds and bank trust/wealth management divisions.

Lynn Younger

Director of Operations

Lynn was most recently with The Kelley Financial Group supporting the Managing Partner. Prior to that Lynn worked for Unifund CCR Partners as Treasurer and Formica as Vice President and Treasurer. Lynn spent 16 years with Chiquita Brands International as Assistant Treasurer. Lynn has a Masters of Business Administration in International Business from Xavier University and a Bachelors of Business Administration in Management with emphasis on Economics.

Krysten Ruskin

Director of Client Services

Krysten has been the client services representative for the team since 2011, and has been in the financial industry since 2006. She is originally from Nashville, but enjoys experiencing the burgeoning atmosphere of Cincinnati with her two daughters.

Xiangrui Kong

Research Associate

Xiangrui joined Formidable Asset Management in October 2015. He moved from Tianjin, China three years ago after graduating from Nankai University, majoring in Mathematics. He most recently completed a Masters of Finance from the University of Cincinnati and is a Chartered Financial Analyst (CFA) level 3 Candidate. Xiangrui lives in Clifton and is finally enjoying the Cincinnati area after completing all his studying.