Put Formidable’s Experience To Work For You

Our financial advisors have amassed more than 75 years of collective experience, yet we are all in the prime of our careers and young enough to serve as your lifelong advisors.

Our group sees itself as a family – and that is reflected in our interactions not only with one another, but with you. While one of us may take the lead on a client-advisor relationship, you will receive the benefit of each team member’s experience as we manage your financial affairs.

We are proud of and invested in our city of Cincinnati, but serve clients across the country and internationally. Our financial expertise, Midwestern values and commitment to the long term truly have global appeal.

Contact Us

Phone: 513.655.5566
Toll Free: 855.850.6440
Fax: 513.655.5567

221 East 4th Street
Suite 2850
Cincinnati, Ohio 45202


Will Brown

Chief Executive Officer & Managing Partner

Will is a founding partner of Formidable Asset Management and serves as the Chief Executive Officer. A Cincinnati area native with 24 years of industry experience, he and Ben established their partnership in 2003.

Ben M. Blemker, Jr.

Chief Operating Officer & Partner

Ben is a founding partner of Formidable Asset Management and serves as its Chief Operating Officer. A Cincinnati native with 18 years of industry experience, he and Will established their partnership in 2003.

Hank Brightwell

Senior Portfolio Manager

Henry P. Brightwell “Hank” has over 23 years of experience providing comprehensive wealth management advice for individuals families and business owners. A Cincinnati native, graduate of Walnut Hills High School and University of Wisconsin, Hank has earned the Chartered Wealth Advisory (CWA) designation from Michigan State University of business.

Michael Muth

Portfolio Manager

Michael Muth comes to Formidable Asset Management as a former US Airborne Infantry Veteran and has graduated many prestigious US Military schools & Courses. His extensive professional experience includes over 6 years running a successful Cincinnati based organic food startup, focusing on business development. He is a graduate of Indian Hills High School, Miami University and was a collegiate Division 1 Lacrosse player.

Tom Moore

Chief Information/Technology Officer

Tom joined Formidable Asset Management in January 2015, with over 20 years of business process and technology experience. He serves as the company’s cyber security and technology leader and as the Managing Partner for Formidable Consulting Services. He moved to Cincinnati in 1986 and has known Will for over 25 years.

Kevin Woodard

Chief Compliance Officer

Kevin joined the team in 2015 as our Chief Compliance Officer. With over 20 years experience providing services to investment managers, broker-dealers, mutual funds/private funds and bank wealth management divisions, Kevin has experience as in-house and outside legal compliance counsel at banks and investment organizations. Kevin has served as chief compliance officer and chief legal officer for various investment advisers, broker-dealers, private fund advisers, municipal advisers, mutual funds and bank trust/wealth management divisions.

Pauline Sung

Executive Assistant

Pauline is the team’s Executive Assistant, dealing with day-to-day operations for Formidable. She is a graduate of Florida International University in Miami and joined the team upon inception in July 2013.

Krysten Ruskin

Client Service Associate

Krysten has been the client services representative for the team since 2011, and has been in the financial industry since 2006. She is originally from Nashville, but enjoys experiencing the burgeoning atmosphere of Cincinnati with her two daughters.

Xiangrui Kong

Research Associate

Xiangrui joined Formidable Asset Management in October 2015. He moved from Tianjin, China three years ago after graduating from Nankai University, majoring in Mathematics. He most recently completed a Masters of Finance from the University of Cincinnati, while attaining his Certified Financial Advisor (CFA) Level 3 certification. Xiangrui lives in Clifton and is finally enjoying the Cincinnati area after completing all his studying.