Shelby Cottrell

Administrative Coordinator

As Formidable Asset Management’s Administrative Coordinator, Shelby Cottrell is often the first point of contact for the firm’s clients.

Shelby is an invaluable member of the staff, assisting clients and advisors, preparing communications, coordinating events, and serving as the go-to team member.

Shelby is new to the financial services field. She earned a Bachelor’s Degree in Communications from the University of Cincinnati. She is excited to learn from the advisors and others at the firm so she can better serve its clients.

When not working, Shelby enjoys cooking, staying active, reading, and spending time with

“The greats never sacrifice the important for the urgent. They handle the immediate problem and still make sure to secure the future.”


Let us know how we can help and a member of our team will help get you started.

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