The Team

Jim Gaunt


Jim Gaunt SR. PORTFOLIO MANAGER Jim is a Senior Portfolio Manager with 25 years of experience in financial services. He joined Formidable in 2017 and manages asset portfolios for individuals, charities, and businesses. Jim’s practice is to build and enhance accumulating assets, and to preserve and aid in the tax efficient transfer of [...]

Jim Gaunt2024-02-06T17:20:54+00:00

Terri Connelly


Terri Connelly FINANCIAL ADVISOR & SENIOR PORTFOLIO MANAGER Terri is a Financial Advisor and Senior Portfolio Manager with over 28 years of experience in investment management and financial planning. Terri works closely with clients on all aspects of managing their investments and financial planning. She works with families on multi-generational planning, divorce [...]

Terri Connelly2024-01-04T19:33:59+00:00

Krysten Taylor


Krysten Taylor CFO Krysten is the Chief Financial Officer at Formidable. She has been with the firm since its founding and has worked with its CEO, Will Brown, since 2011. Krysten has been instrumental in the growth and development of the firm, and continues to be a valuable resource for clients, advisors and [...]

Krysten Taylor2024-02-06T17:06:16+00:00

Will Brown


Will Brown CEO/MANAGING PARTNER Will is the managing partner and chief executive officer of Formidable Asset Management, and founded the firm in 2013. He has nearly 25 years of experience in the financial management industry, having previously worked for a large retail brokerage. A life-changing event more than 12 years ago set [...]

Will Brown2024-01-04T18:03:08+00:00

Ben Siefring


Ben Siefring, CFP®, ChFC®, LUTCF SR. PORTFOLIO MANAGER Ben is a Certified Financial Planner with more than a decade of experience creating financial blueprints for individuals, families and small-business owners. He takes a comprehensive approach to planning, going beyond solely looking at return on investments to assess his clients’ entire financial picture, including mortgages, [...]

Ben Siefring2024-02-06T17:00:03+00:00

Jason Wainscott


Jason Wainscott COO & GENERAL COUNSEL Jason is Formidable’s Chief Operating Officer and General Counsel. He works with the team on day-to-day operations while also administering Formidable’s SEC compliance program, and maintaining the firm’s policies, procedures and code of ethics. Jason works to ensure that operations are transparent—ensuring the firm’s clients have enough [...]

Jason Wainscott2024-01-04T19:30:03+00:00

Devon Berta


Devon Berta CLIENT SERVICE ASSOCIATE / CLIENT EXPERIENCE SPECIALIST Action-driven and diligent, Devon serves as a Client Service Associate at Formidable. Working closely with both the advisors and clients, she is dedicated to delivering excellence in helping clients open new accounts, resolve issues, and achieve their financial goals. Coming from an artistic background, Devon [...]

Devon Berta2024-02-24T18:31:43+00:00

David Henning


David Henning, CFP® SR. PORTFOLIO MANAGER David is a Senior Portfolio Manager with 23 years of experience in financial planning. He is a Certified Financial Planner who takes a holistic approach to working with his clients so they can achieve the goals they have for their lives and their finances. Starting with an [...]

David Henning2024-01-04T19:33:07+00:00

Adam Eagleston


Adam Eagleston, CFA Chief Investment Officer Adam Eagleston, CFA, is the Chief Investment Officer for Formidable with nearly 25 years of investment experience. Prior to joining Formidable Adam was a Principal and Portfolio Manager for Opus Capital and served as a Vice President and Senior Portfolio Manager for Huntington National Bank. Additionally, he [...]

Adam Eagleston2024-02-06T17:04:47+00:00

Tim Begley


Tim Begley, CFP® PORTFOLIO MANAGER Tim is a Portfolio Manager and works with Formidable’s clients to build long-term, individualized financial plans. Tim is a Certified Financial Planner who views his clients’ financial pictures on a case-by-case basis, working to understand their preferences, their risk tolerance and goals, and then creating a personalized, strategic [...]

Tim Begley2024-01-26T15:35:21+00:00